Market Entry Strategies Case Study

Hollywood’s Foray into China

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Abstract:
China was seen as a potential movie market. Yet the Government’s restrictions on the release of foreign films hampered their prospects in the Chinese movie market. However, the growing popularity of Chinese films in the international market, China’s liberalised foreign investment policies post its WTO entry and low production costs attracted the attention of Hollywood studios. The case details the background of the Chinese film industry and the impact made by the Government’s foreign investment policies on the Chinese film exhibition industry and the movie market. It also covers the strategies adopted by the Hollywood studios to capitalise on the Chinese movie market.

Pedagogical Objectives:

• To understand Movie Market business in China
• Foreign investment policies of Chinese Govt regarding film industry in China
• Strategies adopted by Hollywood studios to capitalise the Chinese market.

Keywords : China; Foreign films; Cultural Revolution; United States; Hollywood; WTO; Market Entry Strategies Case Study; Warner Bros; Wanda Group; Sony and China Film Group

Contents : 
Background of the Chinese film Industry
The Negative and the positive Impact
The global impact